📄 Legal Document

Privacy Policy

🗓 Last updated: 15 July 2025 🌍 Applies to: App & Website ⚖️ Governed by: UK Law

📋 Quick Summary

This is a plain-English overview. The full policy below is the legally binding version.

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We protect your data
Your personal and sensitive information is stored securely and never sold to third parties.
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You control your profile
You choose what to show publicly. You can delete your profile from the app, or contact support to pause or hide it.
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VIP promotion is opt-in
Your profile is only promoted externally (social media, radio, community) if you explicitly agree.
We email you thoughtfully
You'll only receive relevant notifications and match updates. Marketing emails are opt-in.
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You can delete your account
Delete your account and profile directly from within the app at any time. Your data is removed within 30 days.
Minimal cookies
We use only essential cookies and analytics. No advertising or tracking cookies.

Contents

1

Who We Are

The company behind Sunnis4Marriage and your data controller

Sunnis4Marriage ("we", "us", "our") is a matrimonial matching service operated as a mobile application available on the Apple App Store and Google Play Store, and via our website at sunnis4marriage.com.

We are the data controller responsible for your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Despite the name, our service is open to all Muslims seeking a serious, marriage-focused relationship. The app is designed to connect compatible individuals in a respectful, structured, and trust-centred environment.

2

Information We Collect

What data we gather and how

2.1 Information You Provide Directly

When you register and build your profile, we collect:

  • Account details: Name, email address, phone number, and password (stored in encrypted form).
  • Profile information: Age, gender, height, location (country/city), ethnicity, marital status, and a personal bio.
  • Religious information: Sect, prayer habits, level of religious practice, and any specific religious requirements you share.
  • Family background: Family hierarchy (e.g. position within the family), family members' professions, and cultural background.
  • Health information: Any health conditions you choose to disclose on your profile. This field is optional and is treated as special category data (see Section 5).
  • Education and career: Highest level of education, profession, and employment status.
  • Lifestyle: Dietary preferences, relocation willingness, and similar preferences relevant to compatibility.
  • Photos: Profile photos you choose to upload. You control who can view them.
  • Communications: Messages you send to other members through the app's messaging features (Serious Interest, Message Requests).
  • Support correspondence: Any emails or messages you send to our support team.

2.2 Information Collected Automatically

When you use the app or visit our website, we automatically collect:

  • Device information: Device type, operating system version, unique device identifiers, and mobile network information.
  • Usage data: Pages or screens viewed, features used, time and duration of sessions, search queries within the app, and actions taken (e.g. profiles viewed, Serious Interests sent).
  • Log data: IP address, browser type (for website), access times, and referring URLs.
  • App performance data: Crash reports and error logs used to diagnose technical issues.

2.3 Information from Third Parties

  • Payment processors: We receive confirmation of subscription or purchase status from the Apple App Store, Google Play Store, and RevenueCat. We do not receive or store your full card details.
  • Referral codes: If you signed up via a referral or promotional link, we receive the referral code attributed to your registration.
  • Analytics providers: Aggregated, anonymised data about how users interact with the app and website.
You are in control: Many profile fields are optional. You decide how much to share. The more complete your profile, the better your matches — but we will never require you to disclose more than you are comfortable with.
3

How We Use Your Information

The purposes for which we process your data

Purpose What We Use
Creating and managing your account
Registering you, authenticating logins, and keeping your profile active.
Name, email, password, device info
Providing the matching service
Showing your profile to compatible members and displaying other profiles to you based on your preferences.
Full profile data, preferences, activity
Enabling in-app communication
Delivering Serious Interests, Message Requests, and messages between matched members.
Messages, profile data
Processing payments and subscriptions
Verifying your plan entitlements and managing subscription status via RevenueCat.
Purchase receipts, subscription status, device ID
Sending service notifications
Alerting you to new matches, messages, and account activity.
Email, push notification token
Improving the service
Understanding how the app is used to fix bugs and build better features.
Usage data, crash reports (anonymised where possible)
Safety and fraud prevention
Detecting fake profiles, spam, and misuse of the platform.
Profile data, usage patterns, reported content
Legal compliance
Meeting our obligations under UK law, including responding to lawful requests.
Any data necessary to comply
VIP Matchmaker service
Purchasing this plan constitutes consent for us to share your profile with potential matches on your behalf. Our team contacts you via WhatsApp/email. Contact details are never shared externally.
Full profile data (no contact details shared externally)
Referral tracking
Crediting the correct referrer if you signed up via a promotional code.
Referral code, signup timestamp

We do not use your data for automated decision-making that produces significant legal or similarly significant effects.

4

Legal Basis for Processing

Why we are lawfully permitted to use your data under UK GDPR

Under UK GDPR, we must have a valid lawful basis for every way we process your personal data. We rely on the following:

  • Contract performance (Article 6(1)(b)): Processing necessary to provide you with the services you signed up for — account creation, matching, messaging, and subscription management.
  • Legitimate interests (Article 6(1)(f)): Improving the service, preventing fraud and abuse, ensuring platform safety, and sending service-related communications. We always balance our interests against your rights before relying on this basis.
  • Consent (Article 6(1)(a)): Marketing communications, optional analytics, and external profile promotion under the VIP Matchmaker plan. You can withdraw consent at any time.
  • Legal obligation (Article 6(1)(c)): Where we are required by law to process your data — for example, responding to a valid court order.

For special category data (see Section 5), we rely on explicit consent (Article 9(2)(a)) and, where applicable, the substantial public interest condition under Schedule 1 of the Data Protection Act 2018.

5

Sensitive Personal Data

How we handle special category information

Because Sunnis4Marriage is a faith-based matrimonial service, your profile will naturally contain special category data as defined by UK GDPR — specifically information about your religion, ethnicity, and any health conditions you choose to disclose.

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Special category data requires your explicit consent. By completing your profile and submitting it to the matching pool, you are giving explicit consent for us to process the religious and ethnic information contained in it for the purpose of finding you compatible matches. You may withdraw this consent at any time by deleting your profile.

Religious information

Including sect affiliation, prayer habits, and level of religious practice. This is used solely to suggest compatible matches and is never disclosed to third parties outside the platform.

Ethnicity and cultural background

Used for matching purposes when you have indicated ethnic or cultural preferences. You are not required to disclose your ethnicity.

Health-related information

We collect an optional health condition field on your profile. You are not required to complete it, but if you do, this information is treated as special category data under UK GDPR and processed only with your explicit consent (given by voluntarily entering it). It is used solely to assist with compatibility matching and is kept confidential within the platform. It is never shared externally without your consent.

6

Profile Visibility & Privacy Controls

What others can see and how to control it

What is visible to other members

Other registered members can view the information you have added to your public profile — including your nickname (not your full name), age, location (city level), bio, and photos you have not restricted. Your full name is stored on your account but is never displayed publicly. If you choose to enter your full name as your nickname, that is your own decision and you take responsibility for that choice. Sensitive contact details such as your phone number and email address are never shown to other members.

Photo privacy

You have full control over your profile photos. You can set photos to:

  • Public: Visible to all members.
  • Blurred / hidden until unlocked: Visible only to members you approve.

Daily interaction limits

To protect members from spam and unwanted contact, all plans operate within daily usage quotas. These quotas cover Likes sent, Serious Interests sent, and Message Requests sent. Limits are per account, reset each day, and vary by plan. They apply to interaction features only, not profile visibility.

Hiding, pausing, or deleting your profile

You can delete your profile and account directly from within the app at any time. Deletion permanently removes your profile from the platform and initiates removal of your personal data (see Section 10 for timelines).

If you would like to temporarily hide or pause your profile without deleting your account — so your profile is not shown to other members while your data is retained — please contact our support team at support@sunnis4marriage.com. This option is not currently available as a self-serve setting within the app.

Blocking and reporting

You can block any member at any time. Blocked members cannot view your profile, send you Serious Interests, Likes, or message you. You can also report profiles that appear fake or in breach of our community guidelines. Reports are reviewed by our team. Blocked users are informed they cannot contact you, but are not told who blocked them.

7

VIP Matchmaker & External Promotion

How your data is used under the VIP plan

The VIP Matchmaker Plan is a one-time lifetime purchase that includes a dedicated personal matchmaker who actively works to find you a suitable match — both within the app and through external channels. This section explains the data implications specific to this plan.

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By purchasing the VIP Matchmaker Plan, you are giving your explicit consent for us to share your profile information with potential matches on your behalf, in order to find you a suitable partner. This is the core purpose of the plan. If you are not comfortable with this, the Standard Plan may be more appropriate for you.

What the VIP Matchmaker service involves

Upon purchase, our team will:

  • Contact you directly via WhatsApp or email to understand your preferences and requirements.
  • Actively search for compatible matches both within the Sunnis4Marriage platform and through our external community network.
  • Share a curated version of your profile with prospective matches or their families, to facilitate a potential introduction.

What we share — and what we never share

When presenting you to a potential match or their representatives, we share relevant profile information such as your background, personality, preferences, and a description of what you are looking for. We never share your direct contact details (phone number, email, WhatsApp) with anyone outside our team. Any initial contact with a potential match is arranged and mediated by us.

External profile promotion — included in VIP plan

As part of the matchmaking process, and covered by the consent you give at purchase, we may present your profile through channels such as:

  • Our official social media channels (Instagram, Facebook, etc.)
  • Radio spots or community announcements
  • Muslim community networks and trusted community contacts

These promotions describe you in general terms — they do not include your contact details. If at any point you wish to pause or withdraw from external promotion, contact us at support@sunnis4marriage.com. We will act on your request promptly. Your VIP plan purchase is not affected by withdrawing from promotion.

8

Sharing Your Data

Who we share your information with and why

We do not sell your personal data. We share your data only in the following circumstances:

With other members

Your profile information (as described in Section 6) is shown to other registered members for the purpose of matchmaking. You control the extent of this visibility.

With service providers (data processors)

We use trusted third-party companies to help us run the platform. These companies process data only on our instructions and are bound by data processing agreements:

  • RevenueCat – In-app purchase and subscription management. Processes subscription receipts and plan status.
  • Apple App Store / Google Play – App distribution and payment processing.
  • Cloud hosting provider – Secure storage of your account data and app content.
  • Analytics provider – Aggregated, anonymised usage analytics to help us improve the product.
  • Email provider – Sending transactional emails (account verification, notifications).
  • Push notification provider – Delivering in-app and device notifications.

With law enforcement or regulators

We may disclose personal data where required by law, court order, or regulatory authority — for example, to prevent or detect a crime, or to comply with a legal obligation. We will notify you where we are legally permitted to do so.

In a business transfer

If Sunnis4Marriage is involved in a merger, acquisition, or sale of assets, your data may be transferred to a successor entity. We will notify you in advance and ensure the successor is bound by equivalent privacy protections.

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We never sell your data to advertisers, data brokers, or marketing companies. Our service is funded by subscriptions, not by monetising your personal information.
9

In-App Purchases & Payments

How billing data is handled

All in-app purchases — including the Standard Plan subscription (monthly or annual) and the VIP Matchmaker Plan (one-time purchase) — are processed through the Apple App Store or Google Play Store. Payment card details are collected and stored by Apple or Google, not by us.

What we receive from payment providers

  • A confirmation that a purchase has been made and its type (subscription or one-time).
  • Your App Store or Play Store account identifier (not your card details).
  • Subscription status (active, expired, cancelled) so we can manage your plan access.

RevenueCat

We use RevenueCat as our in-app purchase management layer. RevenueCat receives purchase receipts from Apple/Google and helps us manage entitlements (which features you have access to). RevenueCat's privacy policy is available at revenuecat.com/privacy.

Subscription cancellations

  • Android users: Cancellations are processed via Google Play. Your access continues until the end of the current billing period.
  • iOS users: Cancellations must be made through Apple subscription settings. We are not able to cancel iOS subscriptions on your behalf. You can access Apple's subscription management via Settings → Apple ID → Subscriptions on your iPhone.

The VIP Matchmaker Plan is a one-time, non-recurring purchase. It does not auto-renew and there is no subscription to cancel.

10

Data Retention

How long we keep your information

Data Type Retention Period
Active account and profile data Kept for as long as your account is active.
Inactive accounts Accounts with no login activity for 24 months will be notified and may be removed.
Messages Retained while your account is active. Deleted when either party deletes their account, or on your request.
Transaction and billing records Retained for 7 years to comply with UK financial record-keeping obligations.
Support correspondence Retained for up to 3 years after resolution.
Anonymised analytics Retained indefinitely (no personal identifiers).
Data after account deletion Personal data deleted within 30 days of a verified deletion request, except where legal retention is required.

When we no longer need your data, we securely delete or anonymise it so it can no longer be linked back to you.

11

Security

How we protect your data

We take the security of your personal data seriously and have implemented technical and organisational measures appropriate to the sensitivity of the data we hold:

  • Encryption in transit: All data transmitted between your device and our servers is encrypted using HTTPS/TLS.
  • Encryption at rest: Sensitive data is encrypted when stored on our servers.
  • Password hashing: Passwords are never stored in plain text. We use industry-standard hashing algorithms.
  • Access controls: Access to personal data is restricted to staff and contractors who need it to perform their role, bound by confidentiality obligations.
  • Regular reviews: We periodically review our security practices and update them in response to new threats.
  • Incident response: We have procedures in place to detect, report, and respond to personal data breaches.
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No method of transmission over the internet is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately at support@sunnis4marriage.com.

Data breach notification

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the UK Information Commissioner's Office (ICO) within 72 hours. Where the breach is likely to result in a high risk to you personally, we will also notify you directly as soon as reasonably practicable.

12

International Data Transfers

When your data crosses borders

Some of our service providers — including cloud hosting, analytics, and payment partners — may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your data to the same standard required by UK GDPR:

  • Adequacy decisions: Transfers to countries the UK government has determined provide an adequate level of data protection.
  • Standard contractual clauses: Legally binding contracts with service providers that include data protection obligations consistent with UK GDPR.
  • Binding corporate rules: Where applicable, transfers within corporate groups with approved internal data protection policies.

You may request details of the specific safeguards applicable to a transfer by contacting us at support@sunnis4marriage.com.

13

Children's Privacy

Our service is for adults only

Registration requires a date of birth, which is a mandatory field. Our app enforces a minimum age of 18 at the point of entry — dates of birth indicating an age below 18 are not accepted, and users cannot proceed with registration without providing a valid date of birth confirming they are 18 or older.

While we rely on this technical enforcement at sign-up, if we become aware that a user has circumvented this control and is under 18, we will immediately suspend the account and delete the associated data.

If you believe a minor has registered on our platform, please report it to us immediately at support@sunnis4marriage.com.

14

Cookies & Analytics

What we track on our website and app

Website cookies

Our marketing website uses a small number of cookies:

  • Strictly necessary cookies: Required for the website to function (e.g. session management). These cannot be disabled.
  • Analytics cookies: Used to understand how visitors use our website (e.g. which pages are most visited, how long sessions last). We use anonymised, aggregated data only. You may opt out of analytics cookies via our cookie banner.

We do not use advertising cookies, retargeting pixels, or any tracking technology that follows you across other websites.

App analytics

Within the mobile app, we collect anonymised usage data to understand how features are used and to diagnose technical issues. This data does not identify you personally and is not shared with advertising networks.

Third-party SDKs

The app incorporates RevenueCat's SDK for purchase management. RevenueCat may collect certain identifiers as part of this integration. Please review RevenueCat's privacy policy for details.

15

Your Rights

What you can ask us to do with your data under UK GDPR

You have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@sunnis4marriage.com. We will respond within one calendar month.

Right of Access
Request a copy of the personal data we hold about you (a Subject Access Request).
Right to Rectification
Ask us to correct inaccurate or incomplete personal data.
Right to Erasure
Ask us to delete your personal data ("right to be forgotten"), subject to legal retention requirements.
Right to Restrict
Ask us to pause processing your data in certain circumstances.
Right to Portability
Receive a machine-readable copy of the data you provided to us, to transfer to another service.
Right to Object
Object to processing based on legitimate interests, including direct marketing.
Right to Withdraw Consent
Withdraw consent at any time where processing is based on consent (e.g. marketing, VIP promotion).
Right to Complain
Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.
16

Changes to This Policy

How we handle updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features we offer. When we make changes, we will:

  • Update the "Last updated" date at the top of this page.
  • Notify you via email or an in-app notification if the changes are material.
  • Where required by law, ask for your renewed consent before the changes take effect.

We recommend reviewing this policy periodically. Your continued use of the app or website after changes have been posted constitutes your acceptance of the updated policy, to the extent permitted by applicable law.

Previous versions of this policy are available on request by emailing support@sunnis4marriage.com.

17

Contact Us

Get in touch about your data or this policy

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please reach out to us:

We aim to respond to all privacy-related requests within 5 business days and to resolve them within one calendar month as required by UK GDPR. Complex requests may take up to three months; we will inform you if this is the case.

Have a question about your privacy?

Our team is here to help. Reach out any time and we'll get back to you promptly.