Sunnis4Marriage
This is a plain-English overview. The full policy below is the legally binding version.
The company behind Sunnis4Marriage and your data controller
Sunnis4Marriage ("we", "us", "our") is a matrimonial matching service operated as a mobile application available on the Apple App Store and Google Play Store, and via our website at sunnis4marriage.com.
We are the data controller responsible for your personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Despite the name, our service is open to all Muslims seeking a serious, marriage-focused relationship. The app is designed to connect compatible individuals in a respectful, structured, and trust-centred environment.
What data we gather and how
When you register and build your profile, we collect:
When you use the app or visit our website, we automatically collect:
The purposes for which we process your data
| Purpose | What We Use |
|---|---|
| Creating and managing your account Registering you, authenticating logins, and keeping your profile active. |
Name, email, password, device info |
| Providing the matching service Showing your profile to compatible members and displaying other profiles to you based on your preferences. |
Full profile data, preferences, activity |
| Enabling in-app communication Delivering Serious Interests, Message Requests, and messages between matched members. |
Messages, profile data |
| Processing payments and subscriptions Verifying your plan entitlements and managing subscription status via RevenueCat. |
Purchase receipts, subscription status, device ID |
| Sending service notifications Alerting you to new matches, messages, and account activity. |
Email, push notification token |
| Improving the service Understanding how the app is used to fix bugs and build better features. |
Usage data, crash reports (anonymised where possible) |
| Safety and fraud prevention Detecting fake profiles, spam, and misuse of the platform. |
Profile data, usage patterns, reported content |
| Legal compliance Meeting our obligations under UK law, including responding to lawful requests. |
Any data necessary to comply |
| VIP Matchmaker service Purchasing this plan constitutes consent for us to share your profile with potential matches on your behalf. Our team contacts you via WhatsApp/email. Contact details are never shared externally. |
Full profile data (no contact details shared externally) |
| Referral tracking Crediting the correct referrer if you signed up via a promotional code. |
Referral code, signup timestamp |
We do not use your data for automated decision-making that produces significant legal or similarly significant effects.
Why we are lawfully permitted to use your data under UK GDPR
Under UK GDPR, we must have a valid lawful basis for every way we process your personal data. We rely on the following:
For special category data (see Section 5), we rely on explicit consent (Article 9(2)(a)) and, where applicable, the substantial public interest condition under Schedule 1 of the Data Protection Act 2018.
How we handle special category information
Because Sunnis4Marriage is a faith-based matrimonial service, your profile will naturally contain special category data as defined by UK GDPR — specifically information about your religion, ethnicity, and any health conditions you choose to disclose.
Including sect affiliation, prayer habits, and level of religious practice. This is used solely to suggest compatible matches and is never disclosed to third parties outside the platform.
Used for matching purposes when you have indicated ethnic or cultural preferences. You are not required to disclose your ethnicity.
We collect an optional health condition field on your profile. You are not required to complete it, but if you do, this information is treated as special category data under UK GDPR and processed only with your explicit consent (given by voluntarily entering it). It is used solely to assist with compatibility matching and is kept confidential within the platform. It is never shared externally without your consent.
What others can see and how to control it
Other registered members can view the information you have added to your public profile — including your nickname (not your full name), age, location (city level), bio, and photos you have not restricted. Your full name is stored on your account but is never displayed publicly. If you choose to enter your full name as your nickname, that is your own decision and you take responsibility for that choice. Sensitive contact details such as your phone number and email address are never shown to other members.
You have full control over your profile photos. You can set photos to:
To protect members from spam and unwanted contact, all plans operate within daily usage quotas. These quotas cover Likes sent, Serious Interests sent, and Message Requests sent. Limits are per account, reset each day, and vary by plan. They apply to interaction features only, not profile visibility.
You can delete your profile and account directly from within the app at any time. Deletion permanently removes your profile from the platform and initiates removal of your personal data (see Section 10 for timelines).
If you would like to temporarily hide or pause your profile without deleting your account — so your profile is not shown to other members while your data is retained — please contact our support team at support@sunnis4marriage.com. This option is not currently available as a self-serve setting within the app.
You can block any member at any time. Blocked members cannot view your profile, send you Serious Interests, Likes, or message you. You can also report profiles that appear fake or in breach of our community guidelines. Reports are reviewed by our team. Blocked users are informed they cannot contact you, but are not told who blocked them.
How your data is used under the VIP plan
The VIP Matchmaker Plan is a one-time lifetime purchase that includes a dedicated personal matchmaker who actively works to find you a suitable match — both within the app and through external channels. This section explains the data implications specific to this plan.
Upon purchase, our team will:
When presenting you to a potential match or their representatives, we share relevant profile information such as your background, personality, preferences, and a description of what you are looking for. We never share your direct contact details (phone number, email, WhatsApp) with anyone outside our team. Any initial contact with a potential match is arranged and mediated by us.
As part of the matchmaking process, and covered by the consent you give at purchase, we may present your profile through channels such as:
These promotions describe you in general terms — they do not include your contact details. If at any point you wish to pause or withdraw from external promotion, contact us at support@sunnis4marriage.com. We will act on your request promptly. Your VIP plan purchase is not affected by withdrawing from promotion.
Who we share your information with and why
We do not sell your personal data. We share your data only in the following circumstances:
Your profile information (as described in Section 6) is shown to other registered members for the purpose of matchmaking. You control the extent of this visibility.
We use trusted third-party companies to help us run the platform. These companies process data only on our instructions and are bound by data processing agreements:
We may disclose personal data where required by law, court order, or regulatory authority — for example, to prevent or detect a crime, or to comply with a legal obligation. We will notify you where we are legally permitted to do so.
If Sunnis4Marriage is involved in a merger, acquisition, or sale of assets, your data may be transferred to a successor entity. We will notify you in advance and ensure the successor is bound by equivalent privacy protections.
How billing data is handled
All in-app purchases — including the Standard Plan subscription (monthly or annual) and the VIP Matchmaker Plan (one-time purchase) — are processed through the Apple App Store or Google Play Store. Payment card details are collected and stored by Apple or Google, not by us.
We use RevenueCat as our in-app purchase management layer. RevenueCat receives purchase receipts from Apple/Google and helps us manage entitlements (which features you have access to). RevenueCat's privacy policy is available at revenuecat.com/privacy.
The VIP Matchmaker Plan is a one-time, non-recurring purchase. It does not auto-renew and there is no subscription to cancel.
How long we keep your information
| Data Type | Retention Period |
|---|---|
| Active account and profile data | Kept for as long as your account is active. |
| Inactive accounts | Accounts with no login activity for 24 months will be notified and may be removed. |
| Messages | Retained while your account is active. Deleted when either party deletes their account, or on your request. |
| Transaction and billing records | Retained for 7 years to comply with UK financial record-keeping obligations. |
| Support correspondence | Retained for up to 3 years after resolution. |
| Anonymised analytics | Retained indefinitely (no personal identifiers). |
| Data after account deletion | Personal data deleted within 30 days of a verified deletion request, except where legal retention is required. |
When we no longer need your data, we securely delete or anonymise it so it can no longer be linked back to you.
How we protect your data
We take the security of your personal data seriously and have implemented technical and organisational measures appropriate to the sensitivity of the data we hold:
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the UK Information Commissioner's Office (ICO) within 72 hours. Where the breach is likely to result in a high risk to you personally, we will also notify you directly as soon as reasonably practicable.
When your data crosses borders
Some of our service providers — including cloud hosting, analytics, and payment partners — may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place to protect your data to the same standard required by UK GDPR:
You may request details of the specific safeguards applicable to a transfer by contacting us at support@sunnis4marriage.com.
Our service is for adults only
Registration requires a date of birth, which is a mandatory field. Our app enforces a minimum age of 18 at the point of entry — dates of birth indicating an age below 18 are not accepted, and users cannot proceed with registration without providing a valid date of birth confirming they are 18 or older.
While we rely on this technical enforcement at sign-up, if we become aware that a user has circumvented this control and is under 18, we will immediately suspend the account and delete the associated data.
If you believe a minor has registered on our platform, please report it to us immediately at support@sunnis4marriage.com.
What we track on our website and app
Our marketing website uses a small number of cookies:
We do not use advertising cookies, retargeting pixels, or any tracking technology that follows you across other websites.
Within the mobile app, we collect anonymised usage data to understand how features are used and to diagnose technical issues. This data does not identify you personally and is not shared with advertising networks.
The app incorporates RevenueCat's SDK for purchase management. RevenueCat may collect certain identifiers as part of this integration. Please review RevenueCat's privacy policy for details.
What you can ask us to do with your data under UK GDPR
You have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@sunnis4marriage.com. We will respond within one calendar month.
How we handle updates
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features we offer. When we make changes, we will:
We recommend reviewing this policy periodically. Your continued use of the app or website after changes have been posted constitutes your acceptance of the updated policy, to the extent permitted by applicable law.
Previous versions of this policy are available on request by emailing support@sunnis4marriage.com.
Get in touch about your data or this policy
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please reach out to us:
We aim to respond to all privacy-related requests within 5 business days and to resolve them within one calendar month as required by UK GDPR. Complex requests may take up to three months; we will inform you if this is the case.
Our team is here to help. Reach out any time and we'll get back to you promptly.